Ford Holiday River Parade 2024 – San Antonio, TX

Ford Holiday River Parade and River Lighting Ceremony

Event Date

Friday, November 29, 2024

Event Location

The parade begins at the Tobin Center.
100 Auditorium Cir, San Antonio, TX 78205, United States


6:00 pm – 9:00 pm


Email: [email protected]

About the Holiday River Parade

Ford Holiday River Parade is a San Antonio tradition that begins at Tobin Center and arrives later in other areas. Annually held the day after Thanksgiving, the spectacular themed parade kicks off the lighting of the River Walk and the holiday season in San Antonio.

The event features illuminating 100,000 lights and 28 illuminated floats. These lights remain on the trees till shortly after New Year’s Day and are turned on from sunset to sunrise daily. In 2024, The Ford Holiday River Parade and River Lighting Ceremony will take place on Friday, November 29.

More Events

Ford Holiday River Parade in San Antonio, Texas

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